Product, Creative + Brand Consultancy
From idea to commercial reality.
Product development • Creative direction • Brand strategy • Content production
I help apparel, activewear, and lifestyle brands build, launch, and grow by connecting brand vision, product innovation, and creative execution.
Start a conversation
I’ve built the brand. I’ve developed the product. I’ve taken it to market.
I have always been drawn to fashion, not for the flash, but for its ability to help people become their best selves. As a former professional dancer and lifelong athlete, I have experienced firsthand how the right apparel can support movement, performance, confidence, and the way we show up in the world.
For 15+ years, I have built brands from the ground up, led creative teams, developed innovative products, and brought collections to market, across brand strategy, product design and development, global manufacturing, and content production.
My unique and multi-dimensional path has helped shape my perspective. I have seen the industry from all sides, and I have learned that the strongest brands and products come to life when creative vision, product expertise, and business strategy are seamlessly integrated.
Expertise
Where I can help your brand.
From building something new to strengthening what already exists, I connect brand vision, product development, and creative execution.
01. Brand + Creative Strategy
Brand positioning, identity development, messaging, creative vision, and building a consistent brand experience across every touchpoint.
02. Product Design + Development
Collection strategy, product innovation, fabric development, fit, and guiding the development process from concept to finished product.
03. Creative Direction + Content Production
Campaign concepts, art direction, photoshoots, video production, and creating the content that brings your brand and products to life.
04. Launch + Growth
New category expansion, go-to-market strategy, product launches, and helping brands evolve while staying true to their identity.
From first concept to what’s next.
Services
Three ways to work together.
Every brand is different. I offer flexible support based on where you are and what you need.
Strategic Advisory
I work directly with you and your team, bringing senior-level brand, product, and creative leadership, fresh perspective, and guidance on key decisions.
BEST FORBrands with an existing team that need experienced leadership or specialized expertise.
Full-Service Development
I become an integrated part of your team, doing the work alongside you: strategy, creative vision, and development, with my trusted team of specialists as needed, from concept through launch.
BEST FORFounders or brands launching a new collection, category, or apparel business, and anyone who wants to be fast-tracked.
Project-Based Support
Need help with one specific area? We can focus on brand strategy, product development, creative direction, campaign production, or wherever your brand needs support.
BEST FORBrands with a specific challenge, opportunity, or project.
A smarter, faster path to market.
I optimize your time, money, energy, and focus, working directly with you and bringing in my team when your project calls for it.
Selected work
Built from scratch. Proven in market.
500 SKUs + 2 proprietary fabrics
Built the brand from the ground up: identity + strategy, a 500-SKU product line, two proprietary performance fabrics, global mill + factory partnerships, and the campaign + content that launched it, securing + outfitting professional athletes.
200 exclusive golf clubs + online retailers
Created the brand end to end: logo + identity, messaging, and the full product line + SKUs. Launched into 200 exclusive golf clubs + online retailers in year one, then Nordstrom, Saks Fifth Avenue + Bloomingdale’s.
PGA TOUR + LIV Golf
Trained by Ralph Lauren himself and part of the RLX concept design team, helping introduce the first hoodie + jogger seen on the PGA TOUR. As Creative Director at Swannies, led creative direction + secured a RangeGoats GC sponsorship.
Olympic + professional athletes
Styled the first group of IZOD-sponsored pro tennis players and the USA Olympic Swim Team for Speedo across photoshoots + campaign content, putting the brands in front of athletes + fans.
Let’s build something great, together.
Whether you’re launching something new, expanding your product offering, or looking for a fresh perspective, I’d love to explore how we can bring your vision to life.
Get in touch brooke@brookeemory.comKnow a brand that could use a partner like this? I’d always appreciate an introduction.